Connecting Meta
To run Instagram and Facebook ads for your music from BCKSTG, you connect your Meta accounts once. The whole thing takes about 15 minutes if you have nothing set up yet, and roughly 2 minutes if you already have a Facebook Page and Business Portfolio.
The setup screen at /dashboard/ads/setup checks each piece automatically. As you finish each one, hit Recheck setup and the green check fills in. When all nine are green, Launch my first campaign unlocks.
How billing works
BCKSTG never charges you for ad spend, and never sees your card. Meta bills your own ad account directly for whatever your campaigns spend. You set the daily budget on each campaign. Meta enforces it. Your BCKSTG subscription and your ad spend are two separate things on two separate bills.
What you'll need
Before you start, gather:
- A personal Facebook account (for signing in to Meta).
- A Facebook Page for your artist name (separate from your personal profile).
- An Instagram account switched to Business or Creator (free, reversible).
- A Business Portfolio that owns your Page and an ad account.
- A payment method on the ad account (Meta bills it).
If you already have some of these, you can skip those steps.
The 9 steps
1. Welcome. Quick intro. Nothing to do here, just hit Continue.
2. Personal Facebook account. You'll sign in to Meta with this. If you can log in to facebook.com, you're good.
3. Facebook Page. Ads run from a Page, not a personal profile. Create one at facebook.com/pages/create using your artist name and pick a category like Musician/Band or Artist. Full walkthrough.
4. Instagram set to professional. Open the Instagram app, go to Settings and privacy, Account type and tools, Switch to professional account. Choose Creator (best for artists) or Business. Full walkthrough.
5. Instagram linked to your Page. From the Instagram app, edit profile, tap Page, connect your Facebook Page. This is the step most people miss. Full walkthrough.
6. Business Portfolio. A Business Portfolio (formerly Business Manager) is the container that holds your Page, ad account, and payment method. Create one at business.facebook.com/overview. If you've ever boosted a post, you may already have one. Full walkthrough.
7. Ad account. Inside the portfolio, add your Page and create an ad account. Choose your currency carefully, it can't be changed later. Full walkthrough.
8. Payment method. Add a debit or credit card to the ad account at facebook.com/ads/manager/account_settings/account_billing. BCKSTG never sees this card. Full walkthrough.
9. Authorize BCKSTG. Click Connect Meta. Meta asks which Page, Instagram account, and ad account to share with BCKSTG. Approve. Done.
When something doesn't turn green
Meta takes a moment to sync. Hit Recheck setup again after a few seconds. Steps 5 and 7 usually need a second recheck. If you're still stuck, the troubleshooting guide covers the common stuck states (a step that won't turn green, an Instagram that won't link, a missing ad account, an expired token).
After all nine are green
Click Launch my first campaign and you're in the ad builder. Pick your audience, set a budget, write your ad, hit Launch. BCKSTG submits the campaign to your ad account, Meta reviews it (usually within an hour), and it goes live.
You only need to do this setup once. After that, every campaign reuses the same connection.