Linking your professional Instagram to your Facebook Page lets a single campaign show on both. This is the step people miss most often.
Easiest path (Instagram app)
- Go to your Instagram profile → Edit profile.
- Tap Page (under Public business information).
- Choose Connect or create and pick your Facebook Page.
From the Facebook Page
- Open your Page → Settings.
- Find Linked accounts → Instagram.
- Connect and sign in to your Instagram.
Once you've authorized BCKSTG, hit Recheck setup. This step and the professional account step turn green together. If they don't right away, give it a minute and recheck. Meta can take a moment to catch up.