Stuck on a step? Here are the usual fixes.
A step won't turn green
First check that you've clicked Authorize BCKSTG, the last step. Until you do, BCKSTG can't see your Meta account and only steps 1 and 2 show as done. If you have, Meta can take a minute to catch up. Wait, then hit Recheck setup again. Connecting Instagram to your Page often needs a second recheck.
"Reconnect Meta" appeared
Your Meta login expired. Click Reconnect and sign in again, your setup and any live campaigns stay intact.
My Instagram won't link
Make sure it's switched to Business or Creator first, then link it to the Page (not the other way around). A personal Instagram can't connect.
I don't see my ad account
It has to live inside your Business Portfolio. Open business.facebook.com/settings, then Ad accounts, and confirm it's there and active.
Meta rejected my ad
Meta reviews every ad, usually within an hour. A rejection is almost always the creative or the text, not your account. Common triggers: copyrighted clips you don't own, "before and after" or guaranteed-result claims, "free" with strings attached, or anything that looks like it's impersonating a brand. To fix it, open the campaign, tap Edit, and Swap the image or video on that ad. To change the text, start a new campaign. You can also request a review inside Meta. One rejected ad doesn't affect the rest of your campaign.
Still stuck
Contact support with the step you're on and we'll walk you through it.