Running your first ad
Start to finish, here's a release push.
- Connect Meta, a one-time, ~15-minute setup (BCKSTG AMP → Connect Meta).
- Add 3 similar artists on the BCKSTG AMP home, we target their fans.
- New campaign → pick Release push → choose the release.
- Add a creative, an image or short video, plus a line of primary text and a headline. Add a second variation to A/B test.
- Pick an audience, "Fans of similar artists" is the strongest start. Stars show how much data backs each option.
- Set a budget, start small ($5-$10/day) for a week. You only pay what Meta bills your own ad account.
- Review & launch.
Give it 3-4 days before judging, Meta needs time to find your people. Watch the campaign detail for spend, conversions, and Pulse impact.