Start to finish, here's a release push.
- Connect Meta, a one-time setup of about 15 minutes (BCKSTG AMP, Connect Meta).
- New campaign, pick Release push, choose the release.
- Add a creative, an image or short video, plus a line of primary text and a headline. Add a second variation to A/B test. (What to put in your ad.)
- Pick your genre, at the top of the audience step. Every music ad is genre-first. This is who likes your sound.
- Pick a source, how Meta reaches them. Advantage+ is the simplest strong start. Fans of similar artists is strong if you've added 3+ that Meta tracks. The launch console shows live reach so you know what you're buying before you spend.
- Set a budget, start small ($5 to $10 a day) for a week. You only pay what Meta bills your own ad account. (Budgets and when to scale.)
- Review and launch.
Give it 3 to 4 days before judging. Meta needs time to find your people. Watch the campaign detail for spend, conversions, and Pulse impact.
Your progress autosaves as you build, so if you step away, the builder offers to pick you up right where you left off.