Reading your campaign results

Open a campaign to see four things:

Totals

Spend, reach, clicks, and conversions to date, in your ad account's currency.

Daily spend

A bar per day so you can see pacing.

Pulse impact

The BCKSTG difference: streams and monthly-listener movement from your connected streaming data, so you see whether the ad moved the needle where it counts, not just clicks.

Conversions

With a Meta Pixel connected, this shows real actions (sign-ups, pre-saves) and cost per fan. No pixel yet? Connect one on a landing page and future campaigns optimize toward conversions instead of clicks.

Numbers are quiet the first day or two while Meta reports back, that's normal.