Editing a live campaign

Open any campaign from the Campaigns list to see its spend, reach, conversions, and Pulse impact, and to make changes.

Pause and resume

Pause stops delivery immediately; resume turns it back on. Spend stops while paused.

Budget and end date

Change the daily budget or end date anytime from the Edit panel. Meta applies the change to your live ad set.

Swapping creative

You can replace the image or video for any variation. Heads up: swapping creative resets Meta's learning phase, performance may dip for a day or two while Meta re-optimizes. We ask you to confirm before swapping for this reason.

Videos that are still processing

If you launched with a large video, Meta may still be encoding it. The variation shows "processing" and goes live automatically within a few minutes, no action needed.