Choosing an audience
Each targeting strategy is built from your data; the stars show how strong your data is for it.
- Fans of similar artists, people who follow the artists you sound like. Best all-purpose start; needs 3+ similar artists.
- Your fan list, your email subscribers, matched on Meta. Useful for catalog re-engagement; needs ~1,000+ to use directly.
- Lookalike of your fans, Meta finds new people who resemble your subscribers. Great for growth at ~100+ fans.
- Your top cities, the cities already streaming you most. Strong for tour dates.
- Collaborators' fans, fans of artists you've worked with.
- A saved Meta audience, reuse one you built in Meta.
- Custom interests, type your own keywords.
When unsure, start with Fans of similar artists, give it a few days, then test a second strategy against it.