Switch Instagram to a professional account

Ads need your Instagram set to Business or Creator (both work). It's free and reversible.

On the Instagram app

1. Go to your profile and open the menu (top right).
2. Tap Settings and privacy.
3. Tap Account type and tools → Switch to professional account.
4. Choose Creator (best for artists) or Business.
5. Follow the prompts; you can skip the optional steps.

This step turns green together with the next one, once your Instagram is linked to your Page and you've authorized BCKSTG.

Note

Switching to professional unlocks insights and ads. It does not change how your profile looks to fans.

Next steps

• Next: Connect Instagram to your Page
• Back to Connecting Meta: overview
• Meta setup troubleshooting