Switch Instagram to a professional account
Ads need your Instagram set to Business or Creator (both work). It's free and reversible.
On the Instagram app
- Go to your profile and open the menu (top right).
- Tap Settings and privacy.
- Tap Account type and tools → Switch to professional account.
- Choose Creator (best for artists) or Business.
- Follow the prompts; you can skip the optional steps.
Back in BCKSTG, hit Recheck setup.
Note
Switching to professional unlocks insights and ads. It does not change how your profile looks to fans.