Running ads for your events

Event ads are about turnout, not taste. The biggest lever is who's close enough to actually show up, so you build the audience differently from a music ad.

Geo first

Start in the Where section. For a venue, set a tight radius around the room, the people who can realistically get there. For a festival, go wider, a region or the cities within driving range, since fans travel for a lineup. The tour-date campaign type has a radius slider built for this.

Then who they are

Advantage+ gives Meta your location and the genres on your bill and lets it find the people most likely to come. The simplest strong start.
Genre picks the genres of the acts you're booking, we target fans of those near your event.
Past attendees, if you have an email list from past shows, your fan list and a lookalike of it are the strongest audience a recurring venue or series has.
Festivals: add your lineup acts so we target their fans in your region.

What to put in the ad

Lead with the lineup or the headline act and the date, fast, that's what someone needs to decide. Vertical video of the room or last year's crowd beats a flat flyer. Put the date and city on screen, and use the "Get tickets" call to action so the tap goes straight to buying.

Budget and reading it

Same rules as any campaign: Meta needs about 50 results in a week to learn (its own threshold), so give it enough steady budget to get there, and don't edit mid-learning. Watch your ticket-link clicks and cost per click, and connect a pixel on your ticket page so future campaigns optimize toward actual ticket buys, not just clicks.

When you're ready to plan a full on-sale push, the dashboard and Roadie go deeper.