DISCOVER PUERTO RICO BRINGS THE VIRAL PUERTO RICO SONG TO LIFE WITH THE RELEASE OF ITS OFFICIAL MUSIC VIDEO

After generating millions of views online, the viral hit comes to life through the official music video and a sing-along experience filmed at different locations in Puerto Rico

SAN JUAN, Puerto Rico, July 8, 2026 /PRNewswire-HISPANIC PR WIRE/ -- After capturing the attention of millions of people on social media, the viral Puerto Rico song that became an unofficial anthem for those dreaming of visiting the Island now has an official music video and a sing-along experience, taking this internet phenomenon from screens to some of Puerto Rico's most iconic experiences.

The music video and its sing-along version debuted today after several weeks of online momentum that transformed the song from a fun social media creation into a celebration among fans of Puerto Rico.

Since its release, the song has generated hundreds of millions of views across various social platforms, inspiring user-generated content, spontaneous performances, and widespread online engagement. As the phenomenon continued to grow, its creator, Bill Stiteler (Saxboy Billy), and Discover Puerto Rico, the Island's official destination marketing organization, joined forces to bring the song to life through an official music video filmed in Puerto Rico.

The project represents a rare evolution of a fan-driven viral song into an official production, transforming an organic social media phenomenon into a celebration of Puerto Rico's culture, communities, and regional identity.

The Story Behind the Phenomenon

"I created the song because Puerto Rico is one of those places that leaves a lasting impression on people," said Bill Stiteler, creator of the Puerto Rico song. "I never imagined it would connect with so many people online, much less that it would give me the opportunity to film an official music video on the Island. It's been amazing to see how people have embraced the song and made it their own."

Bringing the Song to Life

The production recreates many of the places, experiences, and moments mentioned in the song, transforming the lyrics into a visual tour of Puerto Rico. Filmed in multiple regions of the Island, the video takes viewers beyond the traditional tourist experience to showcase the places, people, and culture that make Puerto Rico unique.

Although San Juan and Caguas are central protagonists of the story, the video highlights the richness and diversity that exist throughout the Island, inviting audiences to discover the different regions, municipalities, and experiences that Puerto Rico has to offer.

The music video was filmed in iconic locations beloved by residents and visitors alike, including Old San Juan, El Morro, T-Mobile District, Toro Verde Urban Park, downtown Caguas, Balneario Monserrate, Terruño and the Kioscos de Luquillo, as well as Las Croabas in Fajardo. Throughout the production, viewers experience the spirit of Puerto Rico through its music, cuisine, culture, outdoor adventures, and renowned hospitality.

Bringing The Song To Fans Everywhere

Because no summer song is complete without everyone being able to sing along, Discover Puerto Rico also released an official sing-along version on YouTube, allowing people anywhere to perform this viral hit.

The experience features a charming coquí who guides viewers through the lyrics, turning one of Puerto Rico's most beloved symbols into the perfect companion for the "official" song of the summer.

Together, the official video and the sing-along version invite fans not only to watch the song come to life, but also to be part of the phenomenon.

Why Discover Puerto Rico Supported the Song

"From the moment we saw the incredible response the Puerto Rico song had online, we knew it represented something much bigger than a simple viral trend," said Storm Tussey, Chief Marketing Officer of Discover Puerto Rico. "The song captured the joy, pride, and energy that people feel when they experience Puerto Rico. By bringing Bill to the Island, we wanted to celebrate that authenticity while showing that Puerto Rico is much more than a single destination. This video is an invitation to discover the people, communities, and experiences that make the Island unique."

A Journey Beyond San Juan

While San Juan is the gateway for many visitors, the music video intentionally highlights some of the communities, landscapes, and experiences that reflect Puerto Rico's diversity.

The project shines a spotlight on different corners of the Island, from the cultural heart of Caguas and the coastal energy of Luquillo to the natural beauty of Fajardo. Through the song, viewers discover a Puerto Rico full of local traditions, regional flavors, outdoor adventures, and authentic experiences present throughout all its regions.

The production also highlights Puerto Rican brands such as Arrecife, whose swimwear appears throughout the video, and Malta, which participates as the project's official beverage partner.

Why Summer Is the Perfect Time to Visit Puerto Rico

The release coincides with one of the most vibrant and rewarding seasons of the year in Puerto Rico. Summer on the Island represents the essence of the Caribbean at its fullest expression, offering experiences that can only be enjoyed during this time.

Visitors can enjoy the warmest ocean temperatures of the year, ideal for snorkeling, diving, sailing, paddleboarding, kayaking, and other water activities. Summer also brings some of Puerto Rico's most distinctive natural and cultural experiences, including the bioluminescent bays at their best, leatherback turtle nesting and hatching season, ideal conditions for beginner surfers on the east and south coasts, and seasonal celebrations such as Piña Colada Month in July and Rum Month in August.

Whether inspired by the song, the video, or the experiences featured in both, travelers are invited to discover why summer remains one of the best times to visit Puerto Rico.

The official music video and the sing-along version are now available through Discover Puerto Rico's digital platforms and social channels.

To watch the video, discover summer travel inspiration, and access seasonal offers, visit DiscoverPuertoRico.com.

About Discover Puerto Rico

Discover Puerto Rico is a private, non-profit Destination Marketing Organization (DMO) whose mission is to position Puerto Rico to the world as a premier tourism destination. The organization drives Puerto Rico's prosperity by collaboratively promoting the diversity and uniqueness of the Island for leisure tourism, business travel, and events. The DMO is responsible for leading all global marketing, sales, and destination promotion initiatives, working closely with government entities and private sector organizations that are part of Puerto Rico's tourism industry, as well as with the community at large, to foster the Island's economic development. To discover everything Puerto Rico has to offer, visit DiscoverPuertoRico.com.

Via Discover Puerto Rico.