Go to Dashboard → Release Kit → Press Release.
What it is (plain)
A press release is the formal announcement you send to journalists, blogs, radio and industry contacts about a new single, EP, album or mixtape.
It is written in the third person (journalists need to quote it), follows a specific format (headline, dateline, lede, body, contact). BCKSTG generates that whole format from your release details.
When to use it
When you are announcing something specific and want press, blogs, or DSP curators to write about it. Use Press Release for the "what just happened" announcement. Use One-Sheet for the "who I am in general" overview.
Common moments:
- Single, EP, album or mixtape drop
Got shows, a sync, a video or a milestone around it? Add them under What's happening around the release? and the press release works them in.
What you get
A formatted PDF press release with your release details slotted into the standard newsroom format. Downloads immediately. Regenerate as many times as your credits allow.
Fixing the text
Edit text opens the headline, subheadline, body and closing. Change what you need, then Update PDF. It also picks up fixes made in the pitch form, like a contact email, a link or the photo. Editing is free. Only Regenerate uses a credit.
What you need ready
- The release type, release date and a streaming link in the Release Kit form
- A bio of at least 50 words in your Press Kit
- A PR or management contact
- Any quote you want included from you or a collaborator
- Genre, mood, and a short description of what is being announced
Press Release vs One-Sheet vs Press Kit
- Press Release = the announcement of one specific thing. Time-sensitive.
- One-Sheet = your snapshot, who you are right now. Re-usable.
- Press Kit = your full press kit, a private page you share by link. It has a PDF too.
See Which Release Kit tool should I use? for the side-by-side.
Cost
1 Release Kit credit per generation. Buy credits in Release Kit.