BCKSTG supports three tracking pixel platforms across your public surfaces:
- Meta Pixel, for Meta Ads attribution + retargeting
- TikTok Pixel, for TikTok Ads attribution + retargeting
- Google Analytics 4, for page view + conversion analytics
You can set them in two places, and they cascade automatically.
Profile-wide (Integrations)
Go to Dashboard → Integrations. The Tracking Pixels section has three fields. Whatever you save here fires on your fan page and on every landing page that doesn't have its own IDs.
Per landing page
Go to Dashboard → Landing Pages, click Edit on a page and open Tracking. There's one field per platform. Leave a field empty and that page uses your profile pixel.
Use this when you're running paid ads to a specific tour date or release and want clean attribution back to that campaign, without polluting your profile-wide pixel data.
How the cascade works
For each pixel type, the first non-empty value wins:
- The page's own pixel (set in its editor, under Tracking)
- Profile-wide (Integrations)
- (Meta only) BCKSTG site default
Where to find the IDs
- Meta Pixel, Meta Events Manager → Data Sources → your pixel. A number, usually 15 or 16 digits.
- TikTok Pixel, TikTok Ads Manager → Tools → Events → Web Events → your pixel. 20-character alphanumeric uppercase.
- Google Analytics 4, GA4 Admin → Data Streams → your stream → Measurement ID. Starts with
G-.
Privacy
Every pixel only fires when the visitor's cookie preferences allow it. EU/UK/Swiss visitors don't see any pixel fire until they opt in via the consent banner; visitors with Global Privacy Control enabled (Brave by default, Firefox opt-in) get a silent auto-opt-out; everyone else can opt out via the Cookie Preferences link in the footer. See Cookie preferences and privacy for the full story.