When an artist announces a tour date on BCKSTG, they have direct channels to notify fans:
- Email campaign, mass send to their subscriber list. 1 messaging credit per send (not per recipient).
- SMS blast, text message direct to SMS subscribers from the artist's own BCKSTG number. Live in the US, credit-based.
- BCKSTG AMP tour push, paid Facebook and Instagram ads targeted to fans near the venue. Meta charges the artist directly.
- Super Fans notification, fans who opted in to the Super Fan program get an automatic notification when a new date is added.
Key sales argument: "How many artists lose ticket sales because their fans don't hear in time? With BCKSTG, the announcement goes straight to the inbox, the phone, and the feed. No algorithm in between."