When an artist announces a tour date on BCKSTG, they have direct channels to notify fans:
- Email campaign, mass send to their subscriber list. 1 email credit per fan.
- SMS blast, text message direct to SMS subscribers from the artist's own BCKSTG number. Live in the US, credit-based.
- BCKSTG AMP tour push (Soon), paid Facebook and Instagram ads aimed at fans near the venue. Meta charges the artist directly.
- Super Fans notification, fans who opted in to Super Fans get an alert when a new date is added. Alerts use the artist's credits.
Key sales argument: "How many artists lose ticket sales because their fans don't hear in time? With BCKSTG, the announcement goes straight to the inbox, the phone, and the feed. No algorithm in between."