The story: "With BCKSTG AMP, your artists can run Facebook and Instagram ads right from their BCKSTG dashboard. Audience targeting, A/B variants, conversion tracking on custom landing pages. We don't touch the budget. Meta charges their card directly."
Who to pitch first: any artist already running ads through Meta Business Manager, anyone who's complained about Boost Post being a black hole, any label running tour or release campaigns. BCKSTG AMP replaces the "log in to Meta, build the campaign, switch back to your release tools" loop with one screen.
The objections you'll get:
"Can't I just use Meta directly?" "Yes, and most people get lost in it. BCKSTG AMP pre-builds the audience, the landing page, the pixel, and the conversion event for a music release."
"Does BCKSTG charge me extra for the ad spend?" "No. Meta charges your card directly, same as if you ran the ad yourself. BCKSTG AMP comes with Pro at $12 a month. The ad budget is whatever you tell Meta to spend."
"What if I don't have a Facebook Page or Business Manager?" "There's a guided setup inside BCKSTG AMP that walks them through every step. The help center has a step-by-step guide for each part of the Meta setup."
Pitch hook: "With Pro, you run the ad and the landing page for your release from the same place. The link-in-bio and smart-link tools at this price can't do that."