Your referral link ({URL}): Use it when sharing digitally, social posts, DMs, emails, Instagram bio. The link goes straight to BCKSTG with your referral already attached.
Your code ({CODE}): Use it in-person or verbally, conversations, shows, podcasts. The user goes to bckstg.co/claim, signs up, and enters your code.
Which converts better? The link has less friction, whenever you can share it digitally, use it. The code is for when a link isn't practical.
Tip: Put your link in your Instagram bio and email signature. Most partner conversions come from passive exposure, not active pitching.