Your referral link ({URL}): Use it when sharing digitally, social posts, DMs, emails, Instagram bio. The link goes straight to BCKSTG with your referral already attached.
Your code ({CODE}): Use it in-person or verbally, conversations, shows, podcasts. They go to bckstg.co/claim, enter your code and their email, then finish signing up.
Which converts better? The link has less friction, whenever you can share it digitally, use it. The code is for when a link isn't practical.
Tip: Put your link in your Instagram bio and email signature.