The story: "Download Gates turn a free file into an email-capture asset. Fan enters their email, gets the file, lands on the artist's list. Conversion analytics built in. To sell a file, artists use Paid Content."
Why it matters: the artist can upload the file to BCKSTG, so the gate doesn't depend on SoundCloud or any other site.
Who to pitch first: any artist with unreleased material (stems, demos, beats, sample packs), any producer selling loops, any artist trying to grow their email list without bribing the fan for nothing in return.
What's in it:
- One file per gate, or a bundle of files.
- Email captured, sent straight to the artist's BCKSTG list.
- Optional delivery email in the artist's name. Each one uses 1 email credit.
- Per-gate analytics. Views, captures, conversion rate.
The objections you'll get:
"Why not just send them a cloud-storage link?" "A cloud-storage link doesn't capture the email, doesn't add the fan to the artist's list, and breaks the second they hit storage limits. Download Gates turn the give-away into list growth."
"What does it cost?" "Included in Pro at $12/month. Storage is included. No per-download fee."
Pitch hook: "A free download every fan wants. An email every artist needs. One link does both."