The story: "Custom Landing Pages let an artist build a campaign or release page that lives at their own URL, with its own backdrop, color theme, and tracking pixel. You're not stuck with the main fan page layout."
Who to pitch first: artists running a single release campaign, and anyone sending paid traffic to a generic page and watching it die.
What's in it:
- Per-page Appearance editor. Backdrop (Ink, Accent, Photo, or Video), 9 brand color themes.
- Per-page pixel. Meta Pixel by default, fires PageView and conversion events back to the connected ad account.
- Block-based layout. Add hero, music player, CTA, gate, footer in any order.
- Lives at the artist's own URL inside bckstg.co or on their custom domain.
The objections you'll get:
"Why not just use a generic landing-page builder?" "Because Custom LPs are wired into the artist's release data, email list and pixel. One change in their release hub updates the landing page. They don't rebuild every drop."
"What if I want a custom domain?" "Custom domain is included in Pro. They can point yourdomain.com at the fan page, the custom LPs, or both."
Pitch hook: "If they're running ads, they need a landing page that converts. This is that landing page, pixel included, tied to their release in BCKSTG."