Landing Pages

Every artist and creator can create landing pages for any tour date or release. Free includes 1 per category (1 tour + 1 release); Pro raises the cap to 3 per item and adds custom desktop + mobile background images. Each one has its own URL and an optional label like "Meta Ad" or "TikTok Ad" so you can tell which campaign sent which fan.

You'll find it at Dashboard → Landing Pages.

When to use them

Run A/B tests on ad creatives, send each version to its own URL
Track which platform (Meta, TikTok, YouTube) brought a fan in
Split traffic from a press feature, a paid partnership, and an influencer post so you know which one actually moved the needle

How it's organized

Overview. Stat tiles for active landing pages and 30-day traffic, plus a quick list of every landing page across tours and releases.

Tours. Your main /yourhandle/tour link at the top, then one row per show in your dashboard. Each row shows how many landing pages it has (against your cap) and lets you add, edit, or remove them.

Releases. Same idea as Tours but for releases.

Tracking Pixels. Coming soon, per-page Meta Pixel + GA4 so you can attribute conversions back to specific ad campaigns.

How many you get

Free includes 1 tour landing page and 1 release landing page. Pro raises the cap to 3 per tour date and 3 per release, plus custom desktop + mobile background images on each. At your cap? Delete one to add another, or upgrade to Pro for more.

Your URL

When you click "+ Add landing page" we'll create the URL automatically:

Tour date: date + venue (e.g. 2026-06-14-the-vic-theatre)
Release: the release title (e.g. mirage)

If the URL is already taken, we'll add -2, -3, and so on up to -9. After that you can type your own.

You can edit the URL anytime, just click the field on the row and type. Heads-up: changing the URL breaks any links you've already shared. We'll ask you to confirm before applying.

Background image

Each landing page can have its own background image, full-bleed behind the card with a dark gradient on top so your cover art and text stay readable. You can upload one image that works for both desktop and mobile, OR upload two dedicated images at native sizes:

Desktop: 1920 × 1080 (16:9)
Mobile: 1080 × 1920 (9:16)

To set it up, click Customize on any landing page row, then Upload background under Desktop or Mobile. JPG or PNG, up to 4 MB.

After uploading, drag the dot on the thumbnail to pick where the image's focus should sit. The live preview shows you exactly what fans will see, no guessing.

There are two BCKSTG-branded design templates linked from the customize page, drop them into Figma or Photoshop and design around the marked card area.

Plan required

Pro only. Trial accounts can't access this, we don't want a trial ending mid-flight to break a link you've already pushed to a paid ad. Lifetime, roster Pro, Venue, and Promoter accounts get the same access Pro does.

Your Tour Smart Link, the main /tour page that shows every show
Your Release Smart Link, the main /releases page that shows every release

Tracking pixels

Every landing page has a Tracking Pixels tab where you can drop a Meta Pixel, TikTok Pixel, or Google Analytics 4 ID that only fires on that page. Perfect when you're running an ad to a single release or tour date and want clean attribution back to that campaign.

Three fields per page:

Meta Pixel, 16-digit numeric ID from Events Manager
TikTok Pixel, 20-character ID from TikTok Ads Manager
Google Analytics (GA4), G-XXXXXXXXXX from your GA4 data stream

Leave any of them blank and the page falls back to whatever you set on Integrations (your profile-wide default). Leave Integrations blank too and Meta falls back to the BCKSTG site default; TikTok and GA just don't fire.

Pixels only fire when the visitor's cookie preferences allow it, see Cookie preferences and privacy for how that works.

Landing Pages Hub