Tracking on landing pages

Tracking on landing pages

A custom landing page can fire your Meta, TikTok, and Google tags so you can measure what your ads drive.

How the pixels resolve

Each page uses its own pixel IDs if you set them, otherwise it falls back to the ones on your profile. So if your profile already has a Meta Pixel, your pages inherit it, nothing extra to do.

Consent

Pixels only fire for visitors who accept the relevant cookies. Meta and TikTok are advertising trackers; Google Analytics is performance. A visitor who declines simply isn't tracked, the page still works.

Why it matters for ads

With a Meta Pixel firing, your campaigns can optimize toward real conversions (sign-ups, pre-saves) instead of just clicks, and the campaign detail view can show cost-per-fan. No pixel? Campaigns still run and optimize for landing-page views.