Go to Dashboard, then Encore, and pick a type. The studio takes you through Basics, Look, What fans get, Tiers, Shipping, Goal, Story and Publish. Everything saves as you go.
Encore needs Stripe connected first. If Encore asks you to connect Stripe again, finish those steps; older Stripe connections can't run Encore.
You can have one Encore taking pledges at a time. Drafts don't count. The link locks when you publish, and the end time is 11:59 PM in your time zone.